Sports nutrition is a branch of science that deals in intake of products by an athlete to improve performance in sports activities, build strength, promote muscle growth, and increase stamina. There is an increased demand for sports nutrition among the population, owing to changes in lifestyle. At present, bodybuilders are the major users of sports supplements.
The Taiwan sports nutrition market growth is driven by increase in health consciousness among the population and surge in the number of health clubs and fitness centers. Moreover, increase in demand for protein-based sports nutrition products, including protein supplements and powders, owing to its benefits such as enhanced immunity, high nutritional value, and weight management propel the market growth.
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However, availability of counterfeit products at cheap prices affects the sales of reputed companies and affects their brand reputation. Conversely, rise in demand for sports nutrition across developing countries and expansion of distribution channels are expected to provide several opportunities in the near future.
The Taiwan sports nutrition market is segmented on the basis of based product, end user, distribution channel, and geography. Based on product, it is bifurcated into protein powder, Iso drink powder, capsule/tablets (creatine/BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars, and other supplements.
Based on end user, it is categorized into bodybuilders, athletes, recreational users, and lifestyle users. On the basis of distribution channel, it is classified into large retail & mass merchandisers, small retail, drug & specialty stores, fitness institutions, and online & others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Market Players In The Value Chain:
- The Coca-Cola Company
- Abbott Nutrition, Inc.
- PepsiCo Inc.
- Glanbia Plc.
- Reckitt Benckiser Group Plc.
- Yakult Honsha Co., Ltd.
- Post Holdings, Inc.
- GNC Holdings
- Clif Bar & Company
- Otsuka Pharmaceutical Co., Ltd.
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